Episode 73: Are You Charging Enough Money
In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.
Discussed in this episode:
Your price tells your customers if they are for youPeople who like your lower price may not be your best customersValue-based or hourly-based pricing, which is best.Your price is too low if you have plenty of customers, but you aren’t making enoughFixed costs and variable costsCost of Goods Sold (CoGS)The difference between revenue and incomeThree legs of price - the 3rd will surprise you
Links:
Delight With Price article https://www.linkedin.com/pulse/delight-price-frances-schagen/
Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/
FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo
In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.
Discussed in this episode:
- Your price tells your customers if they are for you
- People who like your lower price may not be your best customers
- Value-based or hourly-based pricing, which is best.
- Your price is too low if you have plenty of customers, but you aren’t making enough
- Fixed costs and variable costs
- Cost of Goods Sold (CoGS)
- The difference between revenue and income
- Three legs of price - the 3rd will surprise you
Links:
Delight With Price article https://www.linkedin.com/pulse/delight-price-frances-schagen/
Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/
FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo
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Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
