Episode 49: Jobs to be Done with Katelyn Bourgoin
Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.
Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.
Clay Christensen video we talk about:
Understanding the Job
Sign up for Buyer Psychology email:www.katelynbourgoin.com
Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.
Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.
Clay Christensen video we talk about:
Sign up for Buyer Psychology email:www.katelynbourgoin.com
Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day, over the course of 5 days, we will provide you with the blueprint to go from bottleneck to breakthrough by reframing your relationship with time. This challenge will help you break through revenue plateaus, spend more time in your zone of genius, and build a more valuable business – even if you feel like you've tried everything and are time-starved.
Join the Bottleneck to Breakthrough 5-Day Challenge. Here's what you'll learn each day:
Day 1: Design Your Ideal Day
Day 1: Design Your Ideal Day
- Explore what your ideal day looks like as an entrepreneur and how to allocate your time based on entrepreneurial time rules
Day 2: Unlock Your Genius
- Shed tasks outside your zone of genius and focus on activities that energize and fulfill you
Day 3: Master Letting Go
- Analyze tasks and activities, determine their fit in your zone of genius, and understand the cost of holding onto them
Day 4: Leverage Your Time Blueprint
- Build a step-by-step process to shed undesired or time-consuming activities, explore delegation in a new way, and escape business jail
Day 5: Build Momentum
- Learn how to execute your ideal day by chunking down activities, overcoming forces of perfection, procrastination, fear, and ego, and amplifying growth drivers for your business.
Register at https://bottlenecktobreakthrough.com/
Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
