Episode 35: How to Productize Your Services with Laural Carr
Laural Carr, owner of Impagination, a marketing firm in Toronto focusing on sevice-based businesses, is about to celebrate her 35th year in business. We talk about productizing your services - the Why and the How? We talk about pricing and when you should value based price versus charge by the hour. You will want to tune into this episode to learn about what elephants, meatloaf and GPS have to do with marketing. It’s a great one!
Laural Carr, owner of Impagination, a marketing firm in Toronto focusing on sevice-based businesses, is about to celebrate her 35th year in business. We talk about productizing your services - the Why and the How? We talk about pricing and when you should value based price versus charge by the hour. You will want to tune into this episode to learn about what elephants, meatloaf and GPS have to do with marketing. It’s a great one!
Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day, over the course of 5 days, we will provide you with the blueprint to go from bottleneck to breakthrough by reframing your relationship with time. This challenge will help you break through revenue plateaus, spend more time in your zone of genius, and build a more valuable business – even if you feel like you've tried everything and are time-starved.
Join the Bottleneck to Breakthrough 5-Day Challenge. Here's what you'll learn each day:
Day 1: Design Your Ideal Day
Day 1: Design Your Ideal Day
- Explore what your ideal day looks like as an entrepreneur and how to allocate your time based on entrepreneurial time rules
Day 2: Unlock Your Genius
- Shed tasks outside your zone of genius and focus on activities that energize and fulfill you
Day 3: Master Letting Go
- Analyze tasks and activities, determine their fit in your zone of genius, and understand the cost of holding onto them
Day 4: Leverage Your Time Blueprint
- Build a step-by-step process to shed undesired or time-consuming activities, explore delegation in a new way, and escape business jail
Day 5: Build Momentum
- Learn how to execute your ideal day by chunking down activities, overcoming forces of perfection, procrastination, fear, and ego, and amplifying growth drivers for your business.
Register at https://bottlenecktobreakthrough.com/
Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
