Episode 35: How to Productize Your Services with Laural Carr
Laural Carr, owner of Impagination, a marketing firm in Toronto focusing on sevice-based businesses, is about to celebrate her 35th year in business. We talk about productizing your services - the Why and the How? We talk about pricing and when you should value based price versus charge by the hour. You will want to tune into this episode to learn about what elephants, meatloaf and GPS have to do with marketing. It’s a great one!
Laural Carr, owner of Impagination, a marketing firm in Toronto focusing on sevice-based businesses, is about to celebrate her 35th year in business. We talk about productizing your services - the Why and the How? We talk about pricing and when you should value based price versus charge by the hour. You will want to tune into this episode to learn about what elephants, meatloaf and GPS have to do with marketing. It’s a great one!
Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
