The Real Bottom Line

In this episode, I'm joined by the incredibly insightful Lissa Daub, founder of Strong Impact Academy. We met online through a couple of mutual groups, and it was a meeting that just felt like kismet. Lissa hails from Edmonton, Alberta, and she’s a force to be reckoned with.

Lissa and I dive into some of the most critical topics for business owners, from the mindset shifts of moving from corporate to entrepreneurship, to the surprising truth about owning a restaurant (it's not always sexy!). We talk about how the pandemic actually opened up new opportunities and simplified things for business owners, and Lissa shares her biggest lesson: you can’t just build it and expect them to come.

The heart of our conversation is all about the end game. As a Certified Exit Planning Advisor, Lissa is passionate about helping entrepreneurs understand that a profitable business isn't always a sellable one. We explore why it's so important to think about the value of your business as a key performance indicator and how to avoid the "owner's trap," where you build a job for yourself instead of a sellable asset. We also talk about The Exit Lab, a workshop that helps business owners intentionally prepare for their future.