Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call
On this episode of The Real Bottom Line, I sit down with Justin Goodbread, serial entrepreneur, value coach, and author of Your Baby’s Ugly. He’s started and sold seven companies and now helps business owners build scalable businesses that buyers actually want.
We dig into what makes a business attractive to a buyer, how to mentally prepare for a sale, and why your exit should start long before you want out.
We talk about:
- Why grit isn’t enough – and what you need instead
- The three types of readiness: business, financial, and mental
- Why coasting into retirement could cost you millions
- How selling your business could unlock a new kind of impact
- What happens when your identity is tied too tightly to your business
Justin shares hard-won lessons from the trenches – and how a coach helped him shift from technician to true business owner.
Links & Resources:
- Justin Goodbread: Relentless Value Coaching
- Wendy Brookhouse: Black Star Wealth
What would your life after business look like? Let's talk about it.
Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
