Episode 137 - Building, Scaling, and Selling: Lessons from Julie Ellis of Mabel's Labels
Episode Summary: In this episode of The Real Bottom Line, I sit down with Julie Ellis, co-founder of Mabel’s Labels, to discuss her incredible journey from corporate life to building an eight-figure business and ultimately selling it. Julie shares candid insights into the challenges and triumphs of entrepreneurship, the importance of speed in a competitive market, and the emotional complexity of selling a business.
Key Topics Discussed:
- Transition from Corporate to Entrepreneurship
- Julie’s shift from the corporate world to co-founding Mabel’s Labels.
- How motherhood sparked the idea for the business.
- The early days of Mabel’s Labels and how the four co-founders divided responsibilities.
- Navigating Partnerships
- The dynamics of working with multiple co-founders.
- Importance of clear roles, communication, and having a shareholders agreement in place.
- The informal yet structured approach to decision-making that kept them moving forward.
- First to Market and the Need for Speed
- How being the first children’s label brand in North America drove the need for speed and innovation.
- Challenges of staying ahead of competitors and the fear of being overtaken by larger companies.
- Corporate Lessons Applied to Entrepreneurship
- What Julie learned from her corporate experience that benefited Mabel’s Labels.
- The balance between process and agility in a growing business.
- The Emotional and Practical Aspects of Selling a Business
- The unsolicited offer to buy Mabel’s Labels and the decision-making process that followed.
- The intense due diligence process and the importance of being well-prepared.
- Julie’s personal journey post-sale and why she decided to leave the company shortly after.
- Life After Mabel’s Labels
- Julie’s transition to coaching and consulting after leaving Mabel’s Labels.
- Her focus on helping leaders at inflection points in their careers and businesses.
- The importance of intentionality and strategic decision-making in business and life.
Top Takeaways:
- Clear Roles and Communication - Establish clear roles and maintain open communication to navigate the complexities of partnerships.
- Move Quickly, Stay Ahead - Innovate and push forward to maintain a competitive edge, especially when you're first to market.
- Prepare for the Emotional Impact of Selling - Selling a business is both a financial and emotional journey; be prepared for the challenges of both.
How to Connect with Julie Ellis:
- Visit Julie’s website: https://www.julieellis.ca/
- Connect with her on LinkedIn: https://www.linkedin.com/in/julie-ellis/
Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
