Episode 105: The Riches are in the Niches with Mark Chyz

The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are: SEO vs SEMWhy you should start with StrategyCost of Client AcquisitionSetting your marketing budget and how oftenHow to interview for a marketing agency Mark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!

The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:

  • SEO vs SEM
  • Why you should start with Strategy
  • Cost of Client Acquisition
  • Setting your marketing budget and how often
  • How to interview for a marketing agency

Mark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!


Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day, over the course of 5 days, we will provide you with the blueprint to go from bottleneck to breakthrough by reframing your relationship with time. This challenge will help you break through revenue plateaus, spend more time in your zone of genius, and build a more valuable business – even if you feel like you've tried everything and are time-starved. 

Join the Bottleneck to Breakthrough 5-Day Challenge. Here's what you'll learn each day:
 
Day 1: Design Your Ideal Day
  • Explore what your ideal day looks like as an entrepreneur and how to allocate your time based on entrepreneurial time rules
Day 2: Unlock Your Genius
  • Shed tasks outside your zone of genius and focus on activities that energize and fulfill you
Day 3: Master Letting Go
  • Analyze tasks and activities, determine their fit in your zone of genius, and understand the cost of holding onto them
Day 4: Leverage Your Time Blueprint
  • Build a step-by-step process to shed undesired or time-consuming activities, explore delegation in a new way, and escape business jail
Day 5: Build Momentum
  • Learn how to execute your ideal day by chunking down activities, overcoming forces of perfection, procrastination, fear, and ego, and amplifying growth drivers for your business.

Creators and Guests

Wendy Brookhouse
Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Shaun Whynacht
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
Episode 105: The Riches are in the Niches with Mark Chyz
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