Episode 105: The Riches are in the Niches with Mark Chyz
The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:
SEO vs SEMWhy you should start with StrategyCost of Client AcquisitionSetting your marketing budget and how oftenHow to interview for a marketing agency
Mark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!
The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:
- SEO vs SEM
- Why you should start with Strategy
- Cost of Client Acquisition
- Setting your marketing budget and how often
- How to interview for a marketing agency
Mark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!
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Tired of money advice that feels complicated or out of touch?
Discover Freedom Files from Black Star Wealth — a bi-weekly dose of smart financial insights and real stories about building a life on your own terms.
Because freedom isn’t someday — it’s something you design.
Subscribe now at blackstarwealth.com/freedomfiles
Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
