Episode 105: The Riches are in the Niches with Mark Chyz
The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:
SEO vs SEMWhy you should start with StrategyCost of Client AcquisitionSetting your marketing budget and how oftenHow to interview for a marketing agency
Mark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!
The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:
- SEO vs SEM
- Why you should start with Strategy
- Cost of Client Acquisition
- Setting your marketing budget and how often
- How to interview for a marketing agency
Mark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!
Creators and Guests
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.
